The target audience of parents can be one of the most difficult niches for businesses to market to. With the vast number of advertisements they are bombarded with on a day-to-day basis from TV adverts, radio, and social media, it can be difficult to make your brand stand out from the rest. However, parents are some of the biggest consumers out there because they’re buying for their kids and themselves.
With this in mind, you’ll need to think tactically about how to capture parents’ attention when it comes to marketing your business. Check out some of the tips below:
1. Increase your credibility
Any parent would agree that they simply want the very best for their children, so they’re highly unlikely to part with their money if they get the impression your brand isn’t worth investing in. So you need to try every trick in the book to make your brand more credible, from encouraging customers to leave reviews on your website to rewarding customers for word-of-mouth campaigns.When others say great things about your business, it can greatly influence others; therefore, you’ll need to think carefully about how you can successfully increase your authority to encourage more parents to shop with you.
2. Make content interesting
Parents are often browsing online for answers to common questions. With this in mind, businesses need to get into parents’ mindset to attract their attention with the posts they create. Blogs, for example, are becoming an extremely popular technique to reach out to target audiences by basing posts around certain topics that are likely to be typed in on search engines. By getting into the mindset of parents and helping them address issues or stimulate inspiration, your content is more likely to be organically found online and potentially shared across social media to their own follower base.
For example, writing a blog based around ‘Children’s birthday parties’ with different sections on food, entertainment, and gifts for kids would be a popular post for parents with small children.
3. Connect with influencers
Influencers are certainly becoming the future of digital marketing. They have the power to promote products and services to their own following with reviews and photos or videos using or talking about the item. Influencers are a highly effective way to grow your reach and set yourself apart from competitors. However, do be aware that not all influencers will be suitable for your brand. For parents to believe their viewpoints, they’ll need to be parents themselves and have a similar lifestyle to your customer base. With this in mind, you should carry out plenty of research before signing up influencers.
4. Keep your sales funnel simple
Parents have enough to deal with day-to-day than spending unnecessary time navigating your sales funnel. Ensure it’s easy to purchase products, and you provide the very best customer service possible. These simple techniques could be the starting point of a loyal following.
Read more: 3 ways to earn money on Facebook using Ad campaigns
