If you had asked a marketers years ago how AI helped generate leads, their answer would have been: What is AI? What does marketing have to do with it?
In 2020, marketers weren’t just aware of the technology, but they also used it to target customers, increase sales, and improve brand visibility. It is fair to say that Artificial Intelligence is no longer the future technology.
Marketers are investing in technology to get the best out of their campaigns, and AI is a new concept in marketing. On average, employees receive more than 121 emails per day.
This situation reduces the chances of a marketing message being read. Marketers recognized the need to update their strategies and embed tools and techniques to improve their marketing campaigns. It is where AI in email marketing comes into play.
AI is a great way to break away from traditional marketing practices and integrate automation. This article will help you understand how an AI-backed email strategy can help you grab users’ attention and increase conversion rates.
Personalization is the key.
Salesforce found that personalized emails have 41% higher click rates, according to their survey. Personalized cold emails have 41% higher chances of customers opening emails.
What could be more powerful than AI to organize your customer’s content and identify what interests them most? You can connect with customers better by sending them customer-specific emails. It will help you appeal to them to buy.
Marketers can use AI powered cold email tools to determine your potential customer. It also tracks the buying preferences of customers and provides valuable insights to help marketers make better decisions.
If a customer is a regular purchaser of books, emails about top picks or new releases will entice them to visit the site, look through the options, and, if all goes well, close the deal. However, customers will not open generic emails sent to them.
Determine the Time
The content of an email is important, but so is the timing of pitching it. AI tools can help you determine when users are most likely to open an email. It doesn’t matter how well optimized your email content is, and if it isn’t pitched at the right moment, all your efforts will be wasted.
The AI innovation of send-time optimization is a process that uses algorithms to determine the best time to send emails. It improves customer engagement and increases the likelihood of customers purchasing.
Automated Campaigns
AI is set to revolutionize the digital economy. AI allows email marketers to optimize their campaigns by embedding automation. Marketers can create content using AI-based software. It uses previously used content, images, and links, as well as any other relevant data.
You can also use AI to put machine learning to work and create emails with a higher engagement rate. You can even combine different email content to get the best out of your email marketing campaign.
Catchy Subject Lines
It is said that the first impression is the most important. Another way to grab users’ attention is with customized subject lines. Marketers can use deep learning AI and NLP to create, optimize, and test the subject lines of emails.
Nearly 47% of users will not open an email if it doesn’t sound professional. A well-crafted subject line can increase click rates and customer conversion.
Re-marketing
You are mistaken if you believe that a visitor to your website will not purchase after they have visited. Only 2% of users purchase within their first interaction. AI is an intelligent technology that can determine when and who to email.
AI tools will notify you if a customer leaves your site after placing items in their cart but not completing the order. If the campaign is automated, AI tools will automatically send an email reminding them of the items in their cart. Customers who feel valued and cared for are more likely to return to your site to close the deal.
Conclusion
There is no doubt that AI-backed email can increase customer engagement and sales. It would be best if you had the right tool at the right time for the right customer. It is only the beginning. Every day, more companies move towards AI in email marketing. It is time to move forward if you are not already.
