Creating your own content writing services company is only half the battle. You know you have the skills and capabilities to write excellent content, but now you have to put yourself out there and attract paying customers.
There are many ways that you can promote content writing services companies that suit all budgets, whether you are just starting or are already a well-established company.
Here are 5 ideas to get you started
#1 Build a blog
Building a blog for your company has many benefits, including the cost. A blog costs little to nothing to set up and maintain and provides an excellent way to showcase your work to potential customers, as well as drive new traffic to your website.
A blog allows you to nurture your existing customers as well as win over new prospects as with the right kind of content writing (valuable and useful), can help position you in your industry as a credible and reputable source of information.
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#2 Search Engine Optimisation (SEO)
SEO is an important marketing investment that enables long-term growth. Your pretty website and informative articles are no good if no one can find them. SEO strategies can help your website generate more relevant, organic traffic by increasing your visibility in the search results.
SEO strategies need to be well researched, to ensure you are updating your website according to the trends of the industry and your clients’ behaviors.
SEO techniques usually involve optimizing web pages and articles with keywords, meta titles and descriptions, alt tags and relevant copy, fixing and maintaining technical issues, and link building. You can hire an SEO agency or you can learn the basics yourself to get you started, depending on your budget.
Utilizing SEO on your website is crucial if you are offering SEO writing services. It allows you to showcase your work as a case study to clients with your Google Analytics and the results you are capable of achieving.
#3 Advertising
Depending on your budget, there are many different ways you can advertise. If you are starting with little to no budget, you can utilize word of mouth and local marketing. Word of mouth is the best form of marketing there is, as the majority of people will trust a recommendation that comes from a close friend or family member.
Word of mouth marketing entails encouraging customers to tell other people about your service. This could mean adding something unique to your offering, going the extra mile for customers, providing outstanding customer service, or using referral reward schemes.
An inexpensive way of advertising is by creating some business cards and placing them in local coffee shops and businesses. Sometimes your potential customer is right on your doorstep! These methods are often neglected for larger, fancier ones. While they work, these smaller methods are invaluable.
If you do have a budget, you could utilize platforms such as Facebook Ads, Google Ads, or local publishing platforms. These forms for advertising, providing they are of high quality, can help maximize your brand awareness and increase your client base.
#4 Network
There are many ways you can network that is not just limited to large events in different locations. National and even global events can be a game-changer, especially if you volunteer to speak at one. But they are not necessary at the beginning stages of business to get your writing services out there.
There are many online platforms that you can utilize, such as Linkedin, Facebook, and Twitter, where you can join online events, groups, and conversations that are relevant to your industry.
Not only does this help expand your reach and brand awareness, but it also helps your writing services company become an authority within the industry as you create more connections.
#5 Giveaway
Using your social media channels to host a giveaway can be a great way to encourage people to follow you and share your account with their friends. Giveaways tend to create a great buzz around your business, which equals excitement and exposure.
It is important when hosting a giveaway or a competition that it is relevant to your industry. Think about what you can offer that your potential customers will need, so you can maximize the impact of the giveaway and reach more people who may want to work with you.
There are many fun, creative and inexpensive ways that you can promote your writing services company. Ensure that the strategies you adopt are relevant to your ideal client and you are consistent. Results may take time but will be worthwhile.
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