Having a top rank on search engines is no more limited to working on strong keywords and backlinks. Professional SEO services will help you work on the new concept by replacing the traditional SEO. You need to work on the on-SERP SEO instead of monitoring the traffic on the website alone.
What is on-SERP SEO?
Search Engine Result Page helps to increase your brand awareness and online presence. On search engines you can see featured snippets, advertisements, map listings, shopping lists, images, videos, and more. You can understand the richness of SERP and opportunities it gives to be visible on the SERPs.
The professional SEO agency helps in optimizing your platform to make it SEO-friendly. Some sections of on-SERP SEO which are essential for your business to grow are:
Featured Snippets
It is also known as an answer boxes that appears in the position zero on search engines. It is important to reach the feature snippet box to defeat your competitors and gain more impression. Organize the content logically and make it useful for the visitors.
Title Tags and Meta Descriptions
They are still linked with the on-SERPs and serve as the first impression to the visitors. The title of the web page, which will become the headline in the search engine pages, that address the content. It should be unique and clearly indicate about your website content. Ways to optimize the meta descriptions and titles are:
- Include keywords in them whenever possible
- Avoid writing duplicate description or titles
- Keep them clear and build a powerful impression on the audience
- Write interesting texts for the visitors
Videos and Image Carousels
Google tries to serve images and videos that answer the search queries. They might not always appear as they do not have fixed positions on featured snippets. Optimizing the images and videos will increase the chances to appear in the top result pages.
Schema Markup
It helps search engines to understand the content through structured data. There are many types of schemas which can be difficult for recent visitors. You can reach out to the professional SEO company to handle your schema markup.
Map Pack
The Google Map Pack and other on-SERP map listings can help you reach potential customers. The local map pack will list your business in the relevant lists that matches your business category. It is important to reach that list on the sidebar of the search engines.
Google My Business
A GMB is important for your business. You need to create and optimize your Google My Business profile. Make sure you add all the relevant information and update it on regular intervals. Also ensure that all the listings are identical with your other web presence.
What are the SERP features?
The most known SERP features are:
- Rich Snippets will add a visual layer into the existing platforms. Like reviews, product ratings.
- Paid Results are gained through Advertisements or Google Shopping
- Universal Results will appear with addition to the organic results. Such as images, featured snippets, videos, and more
- Knowledge Graph are the data that appears on the search engines. Like weather, location.
Every result on the Search Engine Result Pages will have a similar structure as per SEO trends, and you need to work on them.
Some popular SERP features are:
- AdWords
- Featured Snippet
- Images
- In-Depth Article
- Knowledge Card
- Knowledge Pane;
- Local Pack
- News Pack
- Related Questions
- Reviews
- Shopping Results
- Site Links
- Videos
Things you need to focus on Search Engine Optimization:
SEO is the best practice for optimizing websites and making it more visible in the digital world. This needs you to make detailed page metadata for every element and web pages. There are a variety of techniques to handle the SEO are:
On-Page SEO
It is useful for the web content creators and website owners as they can easily improve the quality of your website. This includes images, static URL, unique content, and relevant keywords, headings, and subheadings. Once you have worked on these elements, you will make your website more discoverable on various search engines.
Off-Page SEO
They are powerful strategies that will change your website performance. Some common SEO techniques include link building, social bookmarking, search engine index, content marketing, and social media profiles.
How can you optimize your content for making your website SEO-Friendly?
Some methods to reach the top ranks on the SERPs are:
- Deep keyword research and build a shortlist of relevant keywords
- Gain first rank in some search queries
- Optimize the content of the website and answer each queries relevant to your business
This might be a complicated process, and you need to take help from a professional SEO company. As it requires a unique approach to give your business more exposure in the market.
Wrapping it up!
The search engines have become more interactive, content marketing, and SEO strategies. So, you no longer just need to focus on monitoring the organic rankings. Find answers to some questions like:
- Do you want to get in the featured section of search engines?
- Are there any chances to improve the image quality?
- Do you have structured content on your website?
- What are your target keywords?
Overall, you can reach out the best professional SEO services, to handle the on-SERP SEO of the website.
Read More: 5 Effective Link Building Strategies That Works in 2021
